Friesen Press seems to be a former small publisher that are currently marketing themselves as a service provider for self-published authors. It’s not a bad approach to the business of publishing, as the role of the publisher is rapidly changing, and as the e-book market is exploding with people who want to self publish but need varying degrees of help in getting their books out there.
Last night I came across their new podcast about book marketing for self -publishers, which I started to listen to today and found pretty informative. It made me think about a few approaches to marketing my future releases that I hadn’t considered and gave me ideas that I definitely intend to put into place. Yes, this podcast is ultimately a piece of marketing for Friesen Press, but there is more than enough meat there to make it worth a listen, and it’s also free, so you get what you pay for.