How Star Wars Saved the Comic Book Industry

The late 1970s were a bad time for comics – declining sales and new forms of media were coming into the limelight, and the local comic book shops were suffering. But then Marvel adapted Star Wars and everything changed. This is the story of a comic book industry without hope, saved by guerrilla marketing, a small group of rebels at the first San Diego Comic-Con movie panel — and a bestselling comic book called Star Wars.

via How Star Wars Saved the Comic Book Industry.

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