A “blurb” or “book blurb”- it’s the advertising description that sells your book to the readers. You find it on the back of printed books, or as the description on Amazon.
As for how to write a catchy one, most blurbs basically look like this:
- Introduction (1-2 paragraphs)
- Hook (1 paragraph)
- Cliffhanger (1 paragraph)
Each paragraph is short, just 2 to 5 sentences long, any longer and the audience might lose interest.
-who is your main character? (the best blurbs are built around a character, not a story.)
-why should the audience care? (what makes them sympathetic – this is KEY, you need to make your audience like your main character)
-the most interesting details about the character or their world.
-things the audience needs to understand the hook or the cliffhanger.
-this is the main problem of your story that your character faces
-also, anything special that makes your story unique like special or unusual things about your main character, system, cheat, etc
-this is opposition – who or what is standing in the way of your main character accomplishing their goals?
-and stakes- what will happen if your character fails to deal with their problem? What price will they pay and who will pay the price?
-always leave them hanging and wanting to know more!
A few other tips:
- Don’t refer to any more characters or places than you absolutely have to.
- Names don’t mean anything to your reader, use descriptions (Not “Bob Smith” but “the last assassin of a lost ninja clan”, or not “Panagea” but “a lost continent filled with warring tribes of powerful martial gods”.)
- Try to keep the whole blurb under 200 words or less.
- Don’t use “is” or “have” verbs, use action verbs – “ran”, “conquered”, “convinced” etc.