From Joe Konrath’s blog:
“How To Sell Ebooks
I just hit a milestone that is hard for me to grasp. As of January, I’ve sold over one million ebooks.
That’s a lot of ebooks.
The question I get asked more than any other is: How can I make my ebooks sell more copies?
That’s actually not the right question to ask. Because there is nothing you can do to make people buy your ebooks, except maybe hold them at gunpoint or kidnap their pets.
This business isn’t about what you have to sell. It is about what you have to offer. And luck plays a big part.
But I’ve found you can improve your odds. Here are some things I’ve done that have seemed helpful.
I can’t overemphasize how important a good cover is. Hire a professional. And keep these things in mind:
1. At a glance, it should convey the type or genre of the book you’ve written.
2. It should be readable in grayscale.
3. It should be readable as a thumbnail.
4. Your name and the title should be large and clear.
There are other little tips that I recommend. Usually legacy book covers have a lot of writing on them, and that makes them subconsciously identifiable as professional. Taglines. Blurbs. “By the author of Whiskey Sour”. That sort of thing.
Your artist should know what vectors are, and the rule of three, and the importance of the color wheel, and all the other tricks used to make a cover pop.
If your sales are slow, consider getting a better cover.”
This is just the tip of the iceberg, lots more great advice at…