Yesterday I had a long and fascinating chat with a recently arrived Korean international student about Korean webnovels. Webnovels (books written specifically for the web) are extremely popular in Japan, China, and of course South Korea, and have become a gateway for new and rising authors in those countries. Recently, I’ve found myself reading some (fan translated) Chinese Webnovels (more on this in another post) and so I was curious as to what Korea’s market was like.
The student told me a few interesting things:
- Her primary reading site of choice is NAVER, which is a popular Korean webportal similar to YAHOO, but which offers Webtoons (comics) and Webnovels as part of its lineup. In 2014 alone, Korean NAVER Webnovels had 3.6 Billion views (that’s BILLION, and remember there are only 50 Million people in Korea!).
- The comics are more popular than the novels, but the Novels still have a large audience which she said is mostly female.
- Anyone can write a novel on NAVER, but it sounds like there are three tiers- the stuff that anyone can post, the “Challenge League” and the “Best League”. The latter two being high quality amateurs and professionals who get promotion and profit-sharing with NAVER. (More info here.)
- Works in the Leagues come out in serialized (chapter by chapter) format, with between 1 and 3 chapters released a week.
- For the first four days of release, you have to pay for the chapter (using NAVER Coins) but after four days it becomes free for fans to read. (To me, this is brilliant, because human nature says most fans will pay to read early, as apparently the student does all the time. However, the old chapters are still there to help readers catch up and interest people.)
- Advance chapters cost more or less depending on how popular that story is. So if a story isn’t popular an advance chapter might just be 1 or 2 cents, whereas a super-popular book’s chapter might be upwards of 20 cents.
- Once a book is finished, after a certain time it is archived, which means the first couple chapters will still be free and access to the rest can be rented (for 1 day/1 week/1 month periods) at a cheaper price than reading chapter by chapter.
- The Webnovels themselves are mostly written in the Young Adult oriented Light Novel format, which means they’re mostly dialogue driven with lots of spacing and simpler language.
- The Best League novels not only have covers, but each week there is a piece of art that goes with them showing some scene from that chapter in a slightly iconic style.
- The Best League novels also have an odd quirk I’ve rarely seen before, when major characters have lines of dialogue without any added exposition they just put a tiny portrait picture of the character. So instead of:
- Sun-yi said, “I don’t know who I love, Byung-Gin.”
- [Tiny picture of Sun-yi] “I don’t know who I love, Byung-Gin.”
- Which I imagine increases the reading speed a bit, and gets rid of some dialogue tags.
- They’ve solved the Micropayments hurdles by using NAVER Coins, which is real money converted into NAVER credits. Sometimes it’s a 1:1 ratio, but at certain times of year NAVER will offer better ratios to get people to buy more credits. Users can also win credits through contests, loyalty rewards, and other activities that they can then use for buying digital content on the site.
That was pretty much it, but I thought it was quite interesting. As I said, I especially love the part about offering content early for people willing to chip in a few cents, since most people will do exactly that if they want to read the next chapter badly enough. The student says she spends about (the equivalent of) a $1 a week on buying Webnovel chapters, which doesn’t sound like much, but can add up pretty quickly.
It’s sad that nobody in the English speaking world has made the effort to produce such a scheme, because I think it could be a great platform for authors. Right now your options for getting English Ebooks out is pretty much either give it away for free in some form on a site like Wattpad or sell it as a complete volume on Amazon or Apple iBooks. In theory, you could use Patreon to get readers to support you, and let the Patreon subscribers have chapters a week earlier, but the problem is that Patreon doesn’t work in cents, but in dollars, and it’s pretty clumsy.
What’s needed is a system like this- where vetted authors can make money in a profit-sharing system with the website and not-yet-vetted authors can practice their craft in a place where they get a wide potential audience. (Possibly also having the option of making some money as they write as well, depending on how it was set up.)
In any case, I thought it was an interesting system, and worth sharing. If you’re interested in reading some Korean novel translations, you can find some links here in an older Reddit thread. (There aren’t a lot of them out there, but a few.)