I can never remember her name in conversations, but I do remember what she’s doing to the publishing world. Amanda Hocking is the poster child for the new world of Self Publishing, and while she’s currently the record holder, we all know that won’t last very long. The question is, how long before everyone does it?
Welcome to disruption. 26-year old Amanda Hocking is the best-selling “indie” writer on the Kindle store, meaning she doesn’t have a publishing deal, Novelr says.
And she shouldn’t. She gets to keep 70% of her book sales — and she sells around 100,000 copies per month. By comparison, it’s usually thought that it takes a few tens of thousands of copies sold in the first week to be a New York Times bestselling writer.
The comparison isn’t entirely fair, because Hocking sells her books for $3, and some $.99. But that’s the point: by lowering the prices, she can make more on volume, especially impulse buys. Meanwhile e-books cost nothing to print, you don’t have to worry about print volumes, shelf space, inventory, etc. And did we mention the writer keeps 70%?
Fantasy Author R. Scott Bakker (and fellow Londoner) lectured recently at Fanshawe College as part of Fanshawe’s Arts and Letters program, and unfortunately I missed it due to other commitments. (Darn that need to pay the bills!) Luckily for me, they put it up on Youtube, so I could catch it later, and so can you. Enjoy!