It’s very easy to forget that about a third of the planet reads only in Chinese, and that doesn’t mean they’re reading translated works from English sources. (As might be egocentrically assumed by a Western audience!) In China, (and Asia in general) Web Novels (serialized web fiction) are extremely popular, and their authors can not only have tens of millions of readers, but also become extremely rich due to profit-sharing with the web-novel hosting sites. (Something that Wattpad has yet to do in English, but probably should.)
So, whose works are these Chinese readers reading? Well, a list was recently published on the Chinese webportal Baidu.com and you can find the translated version here. According to the article:
The rankings were chosen through 15 days, 200 top internet authors, 19 media and novel sites, and 33 editors with a long history of experience. The “King of Web Novels” is a ranking produced by China Mobile Reading, with the help of Zhejiang Writer Association, Youth Times, Dragon-sky and many other media websites.
It should be noted that this is a list of writers who are writing primarily in the Xianxia genres, which are high fantasy novels that combine pseudo-old-China Wuxia settings with high magic and MMORPG elements. (I plan to write a post about them sometime in the future, but if you’re curious you can find English translated examples of them on Wuxiaworld.com, including works mentioned in the article linked above.) I can’t imagine that Romance, Mystery and other standard genres aren’t also selling like hotcakes, so I’ll assume this list is only of the top “action/fantasy” writers, although I have no way to confirm this with my limited Chinese.
In any case, check the list out, as a number of the author’s works have free English (semi-official fan) translations online and while I’ve just stared to dip my toe into this new realm, it’s turned out to be a fascinating subject to explore.