An amazing and funny 16 minute lecture given by Rory Sutherland about the power of intangible assets in advertising and marketing. Well worth a watch!
Telling Stories
An amazing and funny 16 minute lecture given by Rory Sutherland about the power of intangible assets in advertising and marketing. Well worth a watch!
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
These cookies are needed for adding comments on this website.
These cookies are used for managing login functionality on this website.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
He’s funny and thought invoking, but he’d be better if he wasn’t so often wrong or deceptive. For example, his comments on high symbolic value and egalitarianism contradicts the collectables markets.
It’s fast-talking, using glib humour, over-generalizations, rapidly switching subjects and one or two good ideas to distract from a lot of flimsy arguments.
So, you’re saying he’s the perfect marketer, then?