An amazing and funny 16 minute lecture given by Rory Sutherland about the power of intangible assets in advertising and marketing. Well worth a watch!
Telling Stories
An amazing and funny 16 minute lecture given by Rory Sutherland about the power of intangible assets in advertising and marketing. Well worth a watch!
He’s funny and thought invoking, but he’d be better if he wasn’t so often wrong or deceptive. For example, his comments on high symbolic value and egalitarianism contradicts the collectables markets.
It’s fast-talking, using glib humour, over-generalizations, rapidly switching subjects and one or two good ideas to distract from a lot of flimsy arguments.
So, you’re saying he’s the perfect marketer, then?